Commercial representation for athletes
You bring the performance. We build the business behind it: sponsors, brand partners and a plan that outlasts any single season.
The gap
You can win, break records and grow an audience, and still have no plan, one-off deals and brands in your DMs with no one to answer them.
Legacy exists to close that gap.
How it works
We get to know you: your sport, your audience, your story and where you're heading.
We define what makes you valuable to brands, and which brands it's valuable to.
We find the partners that fit and approach them. No spray-and-pray.
We protect your value, shape the terms and close the deal.
We manage the partnership and plan the next three years, not just the next deal.
Representation
Full representation
We become the team behind your commercial career, from the first conversation with a brand to the renewal three years later.
Deal by deal
We can work alongside your existing team as your specialist for individual sponsorship and brand deals.
The model
No monthly retainer. Legacy earns a commission on the commercial deals we close for you.
One deal pays today.
The right career pays for years.
Athletes
We're taking on a small group of athletes we believe in early. Any sport. Any country. What matters is where you're going.
Apply for representationFor brands
We help brands find athletes whose story, audience and values actually fit the brief.
About
Legacy is built by former professional athletes. When our own sporting careers ended, we took the same discipline into business, and learned what an athlete's name, story and work ethic are really worth.
We never stopped moving. Today it's marathons, long days on the bike and cross-country skiing before work. The finish lines changed. The drive didn't.
So we know both sides: what it takes to perform, and what it takes to build something that lasts beyond it.
FAQ
Athletes and sports creators whose performance, audience or story is growing faster than their commercial opportunities. We represent the commercial side only: sponsorships, partnerships and endorsements. Not playing contracts or transfers.
Any. Runners, footballers, cyclists, fighters, skiers, swimmers, golfers, fitness athletes and more. What matters is ambition and commercial potential, not the sport.
No. Plenty of elite amateurs and up-and-coming athletes have real commercial value. There's no minimum follower count either.
Yes, if sport is at the centre of what you do.
No monthly retainer. We earn a commission on deals we close for you. The exact rate depends on the type of representation and is agreed in writing before we start.
For full representation, we typically ask to be your commercial partner for sponsorships and brand deals. Exactly what's covered is discussed openly and agreed in writing before anything is signed.
Yes. We can work alongside them, or just on individual deals.
Internationally. We work with athletes and brands across borders, and we follow our athletes wherever their sport takes them.
We read every application personally. If there's a fit, we'll set up a conversation to get to know you. If not now, we'll tell you honestly.
Takes about three minutes. We read every one.